Honor is one of the largest Chinese smartphone brands in the world. Founded in 2013 as a subsidiary of Huawei, it targeted young audiences and online sales before it became mainstream. Honor smartphones were cheaper than its parent company's products but offered comparable quality. This was precisely the strength of the brand, which was growing before our eyes, but this should also become its weak point. To put it bluntly, there was no independence in him. Honor has even become a household name, becoming a symbol of everything that is done quite well, but exclusively within the framework of a stronger brand. After this, Chinese companies even began to create their own sub-brands for more affordable devices. I don’t really like this dominance of names, but that’s not about that now. Let’s better try to understand what will happen to Honor after the separation from Huawei, and find out whether the brand can survive.
Will Honor be able to get ahead of Huawei?
Why Honor split from Huawei
Last year, Huawei had to divest its subsidiary to prevent the brand from going down with it due to US sanctions. It was bought by Zhixin New Information Technology Co. Ltd , which is a consortium of 30 agents and the Shenzhen government. So Honor became a separate independent business not related to Huawei. This will allow Honor to continue making full-fledged smartphones, but will cut it off from the developments that Huawei generously shared with it.
The Honor brand is taking over from Huawei, but can it handle it?
Despite the problems, Huawei is still the largest smartphone brand in China .
But Honor is determined to surpass it in its claims. It’s just not clear which Huawei it’s going to surpass. The current strong one or the one that will be in a couple of years - producing several million smartphones a year and hanging out at the end of the first (at best) ten manufacturers.
HiSilicon Kirin processors
Like leading companies (Apple, Samsung), Huawei is also developing its own processors. This allows hardware and software to be more tightly coupled, resulting in improved smartphone performance. Chipset production began back in 2011, when Huawei's CEO decided that the company should create its own processors for smartphones.
Like other processors, HiSilicon chipsets are based on the ARM architecture. The company takes off-the-shelf ARM components—Cortex-A73 cores and Mali GPUs—and complements them with its own designs, including modems and additional processors. It is also worth noting that Huawei does not sell HiSilicon chips to third parties, but only uses them for its own smartphones.
The company's processors are considered serious competitors to chips from Qualcomm, Apple and Samsung. Most lists of the most productive smartphones according to AnTuTu and Geekbench versions will definitely include a Huawei or Honor smartphone.
But not everything is so smooth. HiSilicon chipsets have a weak point - Mali graphics chips. In some cases, it is because of them that performance in games suffers. There is also a problem with the graphics accelerator overheating due to high clock speeds.
As of 2021, the company's top processor is the Kirin 970. It powers the company's flagship smartphones - Huawei Mate 10, Huawei P20 Pro and Honor View 10. The chipset includes Cortex-A73 and A53 cores, as well as the Mali-G72 graphics processor ( MP12). Moreover, it is complemented by an additional Neural Processing Unit (NPU) for speech recognition and image processing.
Honor is Huawei?
As a sub-brand of Huawei, Honor often offered almost the same products, but a little cheaper. In smartphones this was not so noticeable, but the accessories were produced identically without any embarrassment at all. In fact, they simply painted a new logo on them and that’s it. Some of them were even first launched under the Honor brand and only then came out as Huawei, while others were the opposite.
Many Honor and Huawei accessories are too similar to each other.
However, the manufacturer did have some exclusive products. An example is the Honor Magic line of smartphones and the Honor Hunter line , which includes gaming laptops, routers and accessories. It could be said that these standalone products represent Honor's first steps, which demonstrated that the company was not completely tied to Huawei.
Whether Honor's products were advertised or not, the dual-brand strategy has helped the company become one of the leading Chinese manufacturers. Honor was even a powerful, self-sufficient force in some markets. For example, in Russia, sales of its smartphones confidently crossed the 10% mark of the total number of devices sold and made it the number one brand.
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Honor still has partners who will help sell a large number of devices, and the market is ready for new products, knowing what they were. The question is whether Honor itself will be able to create smartphones so beloved by users, or without Huawei it will be impossible. For example, the company has already lost its Kirin processors.
How to pronounce Honor or Onor correctly?
Before purchasing Honor brand gadgets, criticizing it, or praising it, you need to know the correct brand name, because often users mispronounce the name of their favorite smartphone. Let's look at the origin of the word Honor.
It is enough just to use an ordinary Google translator, which tells us that the word honor, translated from English, means honour, glory, honor, to honor, to observe, to treat. It is very difficult to say what exactly the Chinese manufacturers had in mind, but the meaning is clear to the user.
We can also see a transcription of a foreign word, which clearly displays the correct pronunciation and stress - [ˈänər] (One) in case you don’t really understand the pronunciation, you can always use Google’s voice-over by simply clicking on the icon with the image of the sound .
Thus, the correct pronunciation will not be Honor, but Honor , since in the English language, according to the rules, the first letter H (H) is not pronounced, as a result of which Honor is an incorrect, erroneous and illiterate pronunciation. And even if you write an inscription on your smartphone with the letter “H” every day, remember that the capital letter H is not readable, despite the fact that you really want to.
The excellent characteristics of Honor smartphones have conquered the Russian market. For a small amount of money, the user can get a high camera resolution, good sound, a large amount of built-in memory, high processor speed, and what is also important, these smartphones serve the owner for a long time; manufacturers constantly update their software and modernize the design of the device.
Well, now you know how to correctly honor or honor !
What to buy instead of Honor
While Honor's launch of phones with support for Google services will help win back lost customers, it will have to do more to expand its customer base. The competition is pretty tough these days with Xiaomi, Redmi, Realme and Vivo launching phones almost every week. And then there's Samsung, whose new focus on the budget and mid-range segment has helped it regain lost share in key markets. To succeed, Honor will have to release not only inexpensive products, but also quite advanced ones.
Honor has made and makes good smartphones.
Honor's plans for the year include the global release of new flagships, such as the Honor View 40 and the Honor 40 series. It was also reported that the Magic series will also continue, which will reportedly be a foldable device. Several mid-range 5G phones have also been certified in Europe and should be available soon. Everything seems to be fine, but there is somehow no confidence in success.
Brand history
The famous Chinese smartphone manufacturer Huawei created its subsidiary brand Honor in 2013. This line of smartphones is more affordable and is positioned as a youth product. Smartphones of this brand are more affordable than Huawei, as they are sold through online platforms, which does not require the cost of supplies to stores.
Now the company is actively developing a brand that is popular not only in China and Russia, but also in other countries of the world. The products of the Chinese developer have the following qualities:
- Modern design.
- High quality.
- Reliability.
- Affordable price.
Among the Honor smartphone models you can find both budget devices and flagships that keep up with the times.
Magic UI update for Honor
Honor phones use their own Magic UI shell. The brand once used EMUI from Huawei, but later the software was moved to the side. It’s just that the content hasn’t changed much due to the name change. As a result, Magic UI is a slightly redesigned EMUI. But is this bad if the latter always had a lot of fans and was generally quite successful?
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Now that Honor is no longer part of Huawei, it will have to remake its skin to be more fundamentally different from what Huawei has left. Most likely, it will retain the name, but the appearance will change quite a lot. This will not be an easy job and will take some time. There will be fewer specialists doing this than in the days of Huawei. This means there may be some stability issues that will take longer to fix. Most likely, a stable and new version of Magic UI will appear no earlier than version 5.0.
Is Magic UI essentially EMUI? but the situation must change.
No calls from Honor
If a person cannot call from an Honor phone - it resets, you need to additionally follow these steps:
- Check the network type as above.
- Reboot your gadget.
- Make sure airplane mode is not turned on.
- Perform a temporary network data reset. Follow the chain Settings – System – Reset – Reset network settings.
- View the balance in your account. It may need to be replenished. This could also be the reason why there is no call from Honor's phone.
- Charge your phone.
New Honor
Honor offers an extensive product line that includes smartphones, computers, tablets, fitness trackers and smartwatches, headphones, speakers, smart TVs, routers and several lifestyle products. We can expect the brand to continue launching new products in these categories as well as adding new ones. For example, it would be great if the Hunter series grew into a full-fledged gaming line with gaming keyboards, mice and headsets.
Honor laptops can help her on her way to survival.
System update
Huawei periodically releases updates for its OS. Check if new is available. If yes, then back up your data and install the new Honor update.
Another way is to reset the device to factory settings. This will completely delete all data from it. Sign out of all accounts, save important information, and follow these steps:
- Launch Settings.
- Go to "Restore Factory Settings".
- Confirm the action.
How to translate the word Honor from English into Russian
“Is the name Honor translated from English into Russian?” - a question often found on the Internet among the Russian population. The translation of the name means honor, courage, valor. The point is that the mobile phone will serve the owner valiantly and work properly.
When the gadget is launched, the full Honor inscription is displayed, but remembering the rules, we conclude that it is wrong to say this.
A little history about the brand and its creators
Not so long ago, in 2013, the Chinese company Huawei released the first budget smartphones under the new Honor brand, which quickly began to gain popularity among millions of residents of Russia and Ukraine.
The price-quality ratio could not help but captivate the Russian market, thanks to which the company continues to produce wonderful gadgets to this day that have won the hearts of our people.
What do Huawei offer us:
- reliability;
- quality;
- efficiency;
- productivity.
